Here's Why Indian Skincare Brands Are Gaining So Much Popularity

Why are Indian skincare brands topping the sales charts? How are they attaining popularity in the market? If you have seen the likes of Wow Skin care and other brands, then you will not be surprised by the recent developments in the space. 

You will find a variety of products, including lip & cheek tint, lip balms, and others, with free product trials for the company. The country’s personal care and beauty space has a valuation estimated at $26.8 billion and will be touching an approximate $37.2 billion by the year 2025. 

Pricing is also not a hindrance for those who are looking to pay for specialized solutions. These include the likes of Wow skin care or Mamaearth products, which offer scientifically formulated, researched, and extensively tested products for specific needs. 

These harness the power and benefits of natural ingredients and innovative formulations for better results and that too while keeping personal and environmental safety intact. 

Also, the Indian skincare segment is going to see more brands and shoppers since the overall online beauty shopper count is anticipated to surpass 122 million people within FY2024-25. 

The personal care and beauty market is one of the most successful market categories in the country. The skincare segment is one of the categories of a bull run as a part of this space. 

Several startups and other popular brands are winning consumer trust and taking the space radically to one that is more competitive and not dominated by legacy and big brands anymore. 

The Indian skincare category is already the fifth biggest worldwide. This has naturally contributed to the increasing popularity of Indian skincare brands, which have witnessed higher sales figures due to this shift in preference towards them from their global counterparts. 

Another reason behind the soaring popularity of Indian skincare brands is online shopping. People are now buying products from online portals or apps. That has boosted their popularity since many people know of these brands and get easier access to varied products. 

E-commerce has been the biggest growth driver for Indian skincare brands, according to several experts, while they are also finding traction across influencers and celebrities who are also opening newer doors in terms of consumer spread and reach.

These brands are also offering tested, high-quality, safe products at competitive prices with special offers and attractions for consumers, thereby helping them gain more consumers in less time than conventional players in the segment. 

With more Indian consumers eager to use the latest skincare products and stay in sync with evolving global trends, multiple startups and brands from the domestic market came up in order to make these options more convenient and accessible at the same time. 

Average consumers can now access things like retinol, Vitamin C and others within their regular skincare solutions and that too with innovative and scientific formulations. This has naturally boosted the growth and popularity of Indian skincare brands over the last few years. 

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